Laurie Cirivello

A 1981 graduate of Ohio University (Athens, Ohio), Laurie has been working in noncommercial media for nearly 20 years, first in public broadcasting fund development (The WOSU Stations, Columbus, Ohio) and then in community media. She has been an executive director of PEG operations since 1993.

In 1996 she relocated to California to undertake the role of Executive Director of a new PEG access start-up media center in Santa Rosa. During this period she took on regional leadership roles in the Alliance for Community Media (ACM), co-authored the ACM Access Start-up manual and provided advice and consultation for numerous access organizations.

Currently, Laurie is Executive Director of the Grand Rapids Community Media Center, where she leads a staff team providing services in public access cable, community radio, and nonprofit IT support and web development. GRCMC also owns and operates a 100 year historic venue infused with modern media technology.


In this interview Laurie provides a wealth of examples of best practices in PEG media operations and the philosophy that underlies her initiatives. Listen to the full interview.
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Laurie recounts her "first brush" with community TV and why it drew her in.
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http://www.archive.org/details/61_Laurie_beginnings

Laurie lists the key ingredients for success in a community PEG media center - beginning with attitude.
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http://www.archive.org/details/62_Laurie_succesful_ingred

How does a community media center incorporate the internet into its "toolbox?" What changes and what stays the same?
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Laurie describes how GRCMC helps its users with different media tools and pathways depending on the communications needs they have.
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http://www.archive.org/details/64_Laurie_mediatools

Listen to this clip! It's the key to Laurie and GRCMC's approach to its users.
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http://www.archive.org/details/65_Laurie_problem_solvers

Hiring decisions as Media Centers expand their roles.
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http://www.archive.org/details/66_Laurie_Staffing

What are some of the new classes at GRCMC?
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http://www.archive.org/details/67_Laurie_classes

Nonprofit agencies are a key constituency at GRCMC. Here's a taste of how they use the media center.
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With a Knight Foundation grant, GRCMC is setting up a major citizen journalism project. Learn about the concept, the tools, the training, and the vision.
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http://www.archive.org/details/69_Laurie_NeighborhoodNews

How might a PEG-related citizen journalism project interact with the commercial media outlets in Grand Rapids?
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http://www.archive.org/details/70_Laurie_commercialMedia

How might a media center without a Knight grant go about implementing citizen journalism?
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Laurie describes an earlier project she engineered at Santa Rosa's media center that was an innovative way to accomplish many goals at once.
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http://www.archive.org/details/72_Laurie_Snapshots

Laurie describes two other grant funded projects at GRCMC. Each could be replicated in other locations.
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http://www.archive.org/details/73_Laurie_2Grants

Laurie offers some advice for PEG grant-seekers.
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http://www.archive.org/details/74_Laurie_grant_advice

Laurie sums up her recipe for PEG media center success.
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Colin Rhinesmith

Cambridge Community Television
Colin Rhinesmith is Community Media Coordinator at Cambridge Community
Television (CCTV) in Cambridge, MA. Previously, Colin was Digital Media
Producer for the Berkman Center for Internet & Society at Harvard
University, where he produced audio & video podcasts for MediaBerkman and
the Citizen Media Law Project. At CCTV, Colin manages the
Bridging the Digital Divide program, NeighborMedia, Computer CENTRAL and other community media & technology projects. He also teaches many of CCTV's web media courses. Colin received his M.A. in Visual and Media Arts from Emerson College, where he wrote his Master's Thesis on the intersection of PEG Access Television and the Social Web. Colin's blog can be found at http://colinrhinesmith.com.

You can listen to the entire interview or listen to individual subclips that appear below. Please consider leaving a comment or a question and subscribing to the discussion.

full interview
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Colin talks about his previous work and how he arrived at a community media center.
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http://www.archive.org/details/51_Colin_music_roots
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Colin describes how the internet has changed the role of CCTV.
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Colin describes new classes and services that go beyond cable TV program production at CCTV - most of which have come about because of potentials generated by the internet.
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Colin describes the exciting citizen journalism enterprise at CCTV called "Neighbor Media."
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Colin describes the training CCTV gives to Neighbor Media participants.
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Colin explains the multiple functions and functionality of the Drupal-based CCTV web site.
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Colin explains how the CCTV web site is set up to gather "Cambridge-centric" media from other sites on the web.
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CCTV is trying to figure out ways to outreach to folks already publishing on the web, that may not know of the media center resources.
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There are drop-in hours every week at CCTV just for figuring out web 2.0 applications and destinations.
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Colin's thesis is that there will always be a need for "brick and mortar" media centers.
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